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BizReport : February 6, 2012 Archive

February 6, 2012 Archive

Research | February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement. While most of the buzz has died down those conversation threads are still pushing consumers to brands, content and information and that means more chances for engagement. >>

Ecommerce | February 06, 2012

Top 3 tips to keep shoppers engaged

With more than six shopping days hitting the billion dollar mark over the 2011 holiday season, merchants - from big brands to small mom-and-pop operations - are looking for better ways to engage shoppers online. According to ShopVisible, their top 25 clients experience year on year revenue increases of more than 60%. What can merchants do now to begin capitalizing on the increase in ecommerce? >>

Mobile Marketing | February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one forecast the mobile ad spend will nearly double this year. >>

Email Marketing | February 06, 2012

Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters. Called DMARC (Domain-based Message Authentication, Reporting and Conformance) is set to develop standards to reduce the threat of these organizations. >>