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BizReport : February 3, 2012 Archive

February 3, 2012 Archive

Ecommerce | February 03, 2012

Majority of Brits will research, book holiday online

Two-thirds of people in the UK will side-step high street travel agents and instead research and book their main 2012 holiday online, according to recent research by TravelSupermarket. >>

Mobile Marketing | February 03, 2012

For apps, it's all about the relevance

Although apps aren't new to the mobile space brands are still trying to figure out how to best utilize apps to drive traffic, purchases and customer engagement. A new arrival to the app world, Appguppy, helps small businesses create, customize and distribute apps through social as well as mobile spaces. >>

Advertising | February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too. >>

Research | February 03, 2012

Survey: SMBs most concerned about legal, financial issues

Getting a small business up and running is a hard task. Most small businesses fail within the first five years. As we move through the first quarter of 2012, however, small business owners are showing more optimism than in the past - even though there may be rough waters ahead. >>

Law & Regulation | February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority. >>

Mobile Marketing | February 03, 2012

Apps, QR Codes 2012's top mobile marketing investments

Apps and QR Codes top mobile marketing investments for businesses and agencies over the coming year, according to Econsultancy's latest Marketing Budgets report. >>