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BizReport : February 1, 2012 Archive

February 1, 2012 Archive

Social Marketing | February 01, 2012

Pinterest drives almost as much traffic as Twitter, Google

The image-based social network is driving referral traffic to websites and blogs at an incredible rate of knots, ranking above the likes of Google+ and YouTube, according to new statistics from social firm Shareaholic. >>

Mobile Marketing | February 01, 2012

Expert: Mobile space becoming more proficient

As the mobile space matures brands are becoming more efficient with their time and budgets. Part of that efficiency is attributable to growing real time bidding options within mobile. >>

Ecommerce | February 01, 2012

Study reveals importance of UGC to Millennials

If your retail website lacks user-generated content you could be missing out on a huge chunk of business from Millennials, according to new research from Bazaarvoice. >>

Advertising | February 01, 2012

Offering may help brands reach resolution making customers

Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps a bit of a lofty goal. What does this have to do with online marketers? Everything. >>

Mobile Marketing | February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. >>

Social Marketing | February 01, 2012

Facebook extends display ad market share lead in US, UK

Facebook is not only a place for people to hang out and chat. It's increasingly becoming an advertising powerhouse, too, as new figures released by comScore reveal. >>

Advertising | February 01, 2012

How Monetate's Agility Suite can improve experience

Just one month into 2012 and already the online space is abuzz with terms like real time data, improved customer experience; at the same time new tools are cropping up to help improve online experience by using this type of data. Monetate's Agility Suite is one such product. >>