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BizReport : Internet : January 11, 2012

UK: Use of tablets doubles on Christmas Day

New figures from eDigitalResearch and the Internet Marketing in Retail Group (IMRG) reveal that the number of UK consumers using tablets to go online over Christmas Day and Boxing Day in 2011 doubled from the year before.

by Helen Leggatt

The joint study showed a 1% rise in the number of people in Britain using the Internet during Christmas Day and Boxing Day with 86% logging on.

Eight percent used a tablet on those two days, double the number that did so in 2010. That figure isn't so surprising when it is considered that the most desired gifts last season were iPads and Kindles.

The data also revealed that record numbers of UK consumers were visiting social media sites with just under half (45%) logging onto their accounts, up from 20.8% in 2010.

"Looking at the results, we can see that the Internet is now a crucial part of everyday consumer life," said Derek Eccleston, Head of Research at eDigitalResearch.

"Many see logging on during Christmas and Boxing Day as the norm, especially when trying out new gadgets and Christmas gifts. The rise in tablet use and social media sites is an indication for retailers what's to come in 2012 and it's important to optimize shopping and browsing use across all available channels in order to boost income and customer loyalty."

Tags: Christmas, consumer insight, mobile device, mobile marketing, mobile trends, online marketing, online shopping, social media, tablet use, UK

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