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BizReport : Social Marketing : January 23, 2012

The White House joins over 90 million Google+ users

Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page.

by Helen Leggatt

The fourth quarter of 2011 saw the Google+ user base go past the 90 million milestone. While the social network has a fair way to go to catch up with Facebook's 800 million users the new figure does represent a doubling of users since the previous quarter.

Engagement on Google+ is also growing. CEO Larry Page announced last week that users are very engaged with over 60% of them engaging daily, and over 80% weekly.

white house logo.gifThe latest big name to appear on Google+ is The White House, which already boasts over 1.2 million Fans on its Facebook Page and President Obama has 24.6 million Fans on his personal Page.

President Obama joined Google+ last year and has amassed over quarter of a million followers.

The White House Google+ page will contain the usual news, photos and videos, and also host regular Hangout video chats.

"One feature we're really excited about are Hangouts, a live multi-person video chat with up to ten participants. The President and First Lady often call the White House "The People's House"," said Kori Schulman, the deputy director of outreach at the White House Office of Digital Strategy.

"Well, this is another way we're opening our doors (virtually) to citizens around the country."

Tags: Facebook, Google+, social marketing, social network, US Administration, US president, White House

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