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BizReport : Social Marketing : January 23, 2012


SOPA/PIPA draws attention but what impact did it have?

The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from both General Sentiment and Covario estimate that protests for the event were 'louder' than most of the events of 2011 and were felt by millions of people.

by Kristina Knight

SOPA.jpgGeneral Sentiment has been following the social media chatter about the SOPA/PIPA protests. Their data finds that compared to 2011's biggest online events - including the Super Bowl and Oprah's final show - SOPA/PIPA has outshown them. The protests ranks third for overall volume, thanks to blackouts from big names like Wikipedia (41 million mentions, January 18); most mentions of the protest came from Twitter, researchers found.

"On Wednesday, January 18th tens of millions of users (and possibly more) found themselves without access to some of the internet's most popular websites, and others found themselves witness to very public corporate protests. Most of the media coverage of this event was geared toward these sites, companies and people protesting the Stop Online Piracy Act (SOPA) and its political fallout. However, we were much more interested in whom this Blackout affected and how it affected them. So we went to putting together the data to understand just what the SOPA Blackout really meant and who it affected," writes Jeff MacGurn, Covario Actionable Insights.

As for the breakdown of which groups were most affected Covario says more than 18 million minutes were not spent on the Reddit site because of the blackout and that 35 million Wordpress bloggers were unable to blog for the day. It's estimated that 20.2 million college students were unable to use Wikipedia as a reference for essay writing Meanwhile they report Craigslist, because of the blackout, could be out a potential $825,000 because none of the 33,000 (average, daily) postings would have gone up that day.

Tags: Covario, General Sentiment, online piracy, SOPA protest, SOPA/PIPA










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  • Haha

    You gotta hand it to them. Protest for the freedom of the internet, in exchange for a couple thousand students failing their courses due to leaving their reports to the last minute ^^




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