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BizReport : Mobile Marketing : January 09, 2012


Report: Gamers playing more on mobiles

When it comes to playing games, more people are pulling out mobile devices than ever before. And we aren't just talking about traditional favorites like Bejewelled or Tetris - although those are still getting heavy play. Games like 'Street Wars' and 'Stage Hero' are getting more and more mobile play, even from people sitting at home on the couch.

by Kristina Knight

Some interesting findings include:

• 46% of those surveyed report they're playing more via mobile device than PC
• 26% report they're playing more via console
• 23% report playing more via PC
• 21% say they play via mobile at least 1 hour per day
• 24% say they play via console at least 1 hour per day

But playing through mobiles is to be expected because people are on the go more, so playing via mobile isn't out of the ordinary? Wrong. Most gamers playing through mobile devices, finds the NPD Group, are playing at home (47%), not on the go.

"The fact that people are gaming on their mobile phones at home, often sitting a few feet away from their controller, shows that mobile is capable of grabbing and holding their interest. This data makes it clear that mobile is a viable alternative to console and PC gaming," said Justin Siegel, CEO of MocoSpace.

And advertisers will want to make note of this: women over age 30 are playing via mobile devices more than men. In fact 27% of the demographic report playing at least three hours via mobile each day. That is more than double the rate for male gamers.






Tags: game advertising, mobile games, mobile gaming, mobile marketing, MocoSpace








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