LinkedIn: Our users spend more on electronics

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Some of these may want to pay more attention to professional social network LinkedIn. The company has released the results of a survey of their members which indicates they may be good target demos for future campaigns.

According to LinkedIn’s data:

• 41% plan to spend at least $1,000 on consumer electronics this year; 29% of the ‘general’ population plan the same
• 93% say technology helps them stay on task, 78% of the general public says the same
• LinkedIn users are 51% more likely to use smartphones and 85% more likely to own/use a tablet

Those tablets, by the way, are most likely iPads.

As for where consumers are finding their tech information, while most LinkedIn users believe brands should have a social presence (86%), Nielsen reports the Microsoft and Apple hubs are getting the most consumer electronics traffic. Nielsen’s “State of the Media: Consumer Usage Report” shows nearly 94 million users spent 42 minutes on Microsoft’s site in September 2011; Apple saw nearly 68 million spent just over 1 hour on-site.

Meanwhile SodaHead reports most consumers are eagerly awaiting the next iPhone reslease (35%) while releases including the rumored Google Tablet (16%), the PlayStation Vita (12%) and the Kindle Fire 2 (7%) are also hitting the Most Wanted charts.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.