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BizReport : Internet : January 25, 2012

Latina hub reveals tech habits of Latina moms

Research from new Latina hub reveals that Latina moms, part of the fastest growing consumer market in the U.S., are politically aware, tech-savvy and culturally focused.

by Helen Leggatt

mamiverse logo.pngThe research, done in partnership with MediaFix, surveyed over 1,000 English-dominant/bilingual online Latina moms between the ages of 25 and 59, who had at least one child between 3 and 18 years in their household.

"Painting a more precise picture of who Latina moms really are, how they think, and what they want for themselves and their families is now more important than ever," said contributing editor and political analyst Maria Cardona. "Latina moms are the bridge to this country's demographic future."

The picture painted by Mamiverse's findings is of online Latina moms who are tech savvy, politically aware and who want to preserve their Latino culture through and for their children.

- 95% of Latina moms use the Internet to research products and comparison shop;

- While many (90%) use Facebook Latina moms prefer to read articles than find out information on social networks;

- 75% own or use a laptop;

- Almost 50% own or use a smartphone;

- Half are keen to preserve their culture and keep it relevant for their children.

In the upcoming presidential race the most important issues for Latina moms were, first and foremost, jobs and education. This was followed by healthcare, immigration and national security.

Tags: computer use, consumer insight, Latina, Latino, politics, smartphone use, U.S. demographics

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