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BizReport : Ecommerce : January 04, 2012


How tech buyers make purchase decisions

Technology had a banner holiday season in 2011. As more people purchased e-readers, tablets and upgraded to smartphones they also looked into devices to turn 'regular' television into streaming centers. And the tech frenzy isn't over.

by Kristina Knight

"Electronics spending is still hot and growing," said Yung Trang, President, TechBargains. "Tablets are gaining momentum, especially the iPad and the Kindle Fire."

Much of this shopping? Happening online - even if it's only the beginning/research stages. Research from the e-tailing group shows that half of consumers spend most (75%) of their shopping time on product research

The survey found two differences in buying tech products: men were found to rely heavily on recommendations from other users or friends while women were found to rely more on discount or sale information in their tech purchases.

As for what the future holds, tech should continue to be hot. Some hot commodities in 2012: ultra-devices: both ultraviolet devices and ultrabooks are expected to be hot sellers. Ultraviolet devices allow consumers to access their personal digital content from anywhere at any time. For example, someone could watch a blu-ray copy of their favorite movie from a hotel even if they didn't bring the disk with them on the trip. Meanwhile ultrabooks are similar to the Netbooks of a few years back with the exception of power. These devices are thin, light and highly portable yet still give the user the power needed to conduct business, surf the net or engage with social networks without long load times. And don't forget the devices that will make online shopping simpler.

"We are seeing more and more shoppers buying online," said Trang. "One thing we haven't seen is the growth in mobile - that channel is still under 10% usage from shoppers. Mobile is more about one click buying - for example Amazon and eBay sites - than about buying products from the Targets and Walmarts."

As for how to get consumers into online storefronts, Trang suggests reminding them - of sales, gift cards they may have received over the 2011 holidays, etc.

"Q1's aren't necessarily bad, it's just that the shopping rate isn't as high as the preceeding Q4," said Trang. "So remind them of the gift cards they received to encourage them to visit and buy."

Tags: ecommerce, ecommerce trends, tech gadgets, TechBargains, technology trends










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