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BizReport : Mobile Marketing : January 05, 2012

Flurry predicts an appy New Year

Figures released by mobile analytics company Flurry show a massive rise in the number of mobile apps downloaded between Christmas Day and New Year's Day and predict 1billion per week downloads more commonplace in 2012.

by Helen Leggatt

flurry.jpgMore than 1.2billion apps were downloaded across Android and Apple devices worldwide in the week following Christmas Day, according to Flurry's data, the highest number ever recorded by the firm. That represents a 60% rise on the approximately 750million weekly average for the remainder of December 2011.

The majority of downloads, 509million, originated from the US (42%) a long way ahead of second-place China with 99million downloads. The UK was in third place with 81million.

The rise came as an estimated 20million new Android and Apple devices were gifted during Christmas 2011.

"For application makers, this holiday "power week" is far more important than the run-up to Christmas itself," says Peter Ferago, Flurry VP of Marketing, in a blog post. "This report reveals that the last week of 2011 was the largest week for device activations and app downloads in iOS and Android history."

Ferago goes on to say that Flurry expects the 1billion per week download figure to become more commonplace during 2012 as the nascent mobile market "continues to amaze".

Tags: Android, app developer, app market, Apple, iOS, mobile apps, mobile downloads, mobile marketing

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