News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
eXelate, Nielsen Catalina enter partnership agreement
As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level to targeting for CPG brands.
Nielsen Catalina Solutions offers advertising performance data to users based on household purchasing power and shopping data. Through the partnership Nielsen Catalina will leverage eXelate's data cloud offering to optimize campaigns and improve campaign ROI. Nielsen Catalina will utilize eXelate's platform infrastructure to ensure consumer privacy, opt-outs and Do Not Track information.
"eXelate gives us technology to centralize and easily package, price and promote our high-value data across multiple channels," said Nielsen Catalina Solutions CEO Mike Nazzaro. "Most important however, is that Nielsen Catalina Solutions' analytics will help CPG advertisers achieve and potentially exceed their digital advertising ROI goals by empowering them to reach audiences based on actual purchase data to help make better marketing decisions."
"We're thrilled that Nielsen Catalina Solutions will use eXelate's platform as the technology backbone for developing a critical component of its data marketing strategy," said Mark S. Zagorski, CEO of eXelate. "eXelate will enable the company to productize its audience data, and seamlessly deliver it in a privacy-friendly manner, thereby creating new and sustainable revenue streams."
The data offered through the partnership is both category- and brand level, meaning advertisers can target consumers who, for example, buy Cheerios brand cereal. Those consumers may also be brand loyal in other categories and knowing this information can help advertisers determine which consumer groups should be targeted.
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
- Twitter launches lead generation tool
- uTest's Apphance shows 10 times more sessions
Featured White Papers
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...