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BizReport : Social Marketing : January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they have resolved to spend less time on the likes of Facebook and Twitter in 2012.

by Helen Leggatt

The telephone survey of just over 1,000 American adults, conducted on 3 January, found that 27% intend to spend less time with social media in 2012.

However, almost as many (24%) say they will spend more time being social on the Internet and over a third (37%) will spend about the same amount of time as they did in 2011.

As might be expected younger social media users were most likely to increase their use this year (36%). More users age 65 and over plan to decrease their use (33%).

Differences between genders were slim with 27% of women and 28% of men intending to spend less time with social media and 24% / 26% intending to spend more.

Crosstabs for this poll can be found online.

Tags: Americans, consumer insight, Facebook, social media, social network, survey, telephone poll, Twitter, US

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