86% of marketers plan to use QR Codes

PRINT2D http://www.print2d.com is the best company in the 2D Barcode space - hands down. They are mobile developers who take a much different approach to 2D barcodes than do the barcode management companies like ScanBuy.

Savvy advertisers with a bit of experience using QR Codes will tell you three things:
1.) No single QR Code reader works well on every phone,
2.) Generating a code is not the challenge, it's creating a usable mobile experience.
3.) If you are just tracking the code, you may be missing the boat.

A QR Code is like a doorway to a store. If you are using a barcode management platform, you will be able to see that someone scanned the code at a certain time of day. What you don't know is:
1.) How long they stayed,
2.) What they looked at,
3.) If they liked it,
4.) If they shared it,
5.) If people it was shared with came through, and,
6.) Any organic searches or linkbacks.

So, if you are going to dive into the second wave of QR Code advertising, here are some things to remember:
1.) Get your users the BEST reader for their device by simply using http://2dgo.org - it's free.
2.) Make sure your code points to a good mobile experience,
3.) Track the mobile experience, don't worry about the code - you'll see it as a by-product of much more robust mobile metrics.

Always use a customized code! Boring black and white codes aren't going to catch someone's eye and get them to scan! I love customizing codes and seeing how far I can go. As long as you know how to properly use them haha! Here are some useful ways to use codes. http://www.fanpageengine.com/deals/ I'm glad marketers are familiarizing themselves with codes!