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BizReport : January 25, 2012 Archive

January 25, 2012 Archive

Internet | January 25, 2012

Latina hub reveals tech habits of Latina moms

Research from new Latina hub Mamiverse.com reveals that Latina moms, part of the fastest growing consumer market in the U.S., are politically aware, tech-savvy and culturally focused. >>

Social Marketing | January 25, 2012

Sociable Labs: Consumers happy to share Facebook data

Many retailers are put off using social applications on their websites for fear of driving away privacy-conscious consumers but, according to a recent study by Sociable Labs, more than half of consumers are happy to share. >>

Ecommerce | January 25, 2012

iGoDigital: Online CE orders double August - December 2011

The 2011 holiday season may be over but that doesn't mean it has to be history. There are still lessons to be learned from the data collected during the shopping-fest that runs from Black Friday to New Year's Day in the US. First and foremost, trends for shoppers. A new report from iGoDigital shows marketers where the increases were in 2011 - which may indicate where increases can be found looking ahead to the 2012 holidays. >>

Mobile Marketing | January 25, 2012

Readers go nuts for interactive magazine issue

When British lad mag Nuts partnered with augmented reality platform Blippar to create a special interactive edition of their publication they had no idea how their readers would react, but react they did as their campaign results show. >>



Blogs & Content | January 25, 2012

How digital content is changing the Interwebz

Digital content - whether in the written word, music or video - is changing the way people interact on the Internet. It's keeping them online longer, on favorite sites longer and has them sharing funny, scary or thought-provoking content. And all of that can be a boon to brands savvy enough to sponsor or advertise with that content. Or to create content of their own. >>

Email Marketing | January 25, 2012

StrongMail release offers real time, lifecycle targeting

A new release from StrongMail, called Message Studio, will allow businesses to create and deliver email campaigns either through the cloud or from on-site software. The offering gives marketers trend reports, social network plugins for simpler sharing and real time information to make the best decisions about campaign optimization. >>