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BizReport : January 24, 2012 Archive

January 24, 2012 Archive

Loyalty Marketing | January 24, 2012

Brands: Why you need 'Affluencers' in your stream

There is a new breed of consumer out there and they aren't called 'affluencers' because they have a lot of money. Although they do have plenty to spend. This group is increasingly online to research products, share brand information and look for product reviews - either to offer their opinion or to find another's opinion on a product. >>

Domain Names | January 24, 2012

How coupon, deal sites make shopping simpler for buyers, sellers

Nearly a month into 2012 do you have a plan in place to attract shoppers time and again? Incorporating deals, coupons and flash sales may help, and two new offerings in the space are geared to smaller sellers. >>

Research | January 24, 2012

Game-based CAPTCHA alternative offers increased security, fun for users

CAPTCHAs have long been used as a means of defense against hackers and bots but the increasing trend of outsourcing the hacking of CAPTCHAs to cheap labor forces could prompt the search for a different method. How about the gamification of the verification process? >>

Advertising | January 24, 2012

Online newspapers visited by half of European Internet users

New data released by comScore shows that, of the 379.4 million people in Europe that went online during November, 2011, almost half visited online newspapers. Many newspapers visits were prededed by visits to Facebook. >>

Social Marketing | January 24, 2012

Consumers say 15 second ads acceptable

Internet users are well aware that the price they pay for free online content is to be subjected to advertising but, according to a new survey from Poll Position, viewers don't like those ads to last too long. >>

Ecommerce | January 24, 2012

How social will begin impacting ecommerce

The difference between crowds and buying habits between Q4 of one year and Q1 of the next has always been a sticking point for retailers. With the holidays consumers are naturally willing to spend a bit more and then tighten those belts through the next quarter to catch up. One way some brands are coping is through social media, which research shows is impacting traffic and sales. >>