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BizReport : January 23, 2012 Archive
January 23, 2012 Archive
Mobile Marketing | January 23, 2012
Mobile marketing industry trade organization launched
This month sees the launch of a brand new global trade organization known as the "Mobile Marketing Research Association," or MMRA. >>
Social Marketing | January 23, 2012
The White House joins over 90 million Google+ users
Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page. >>
Advertising | January 23, 2012
New advertising tools will help brands make most of $40b spend
Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base. >>
Social Marketing | January 23, 2012
Brands banking on social, video for Super Bowl XLVI
The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to increase engagement. >>
Ecommerce | January 23, 2012
GfK: New breed of shoppers are Xtreme
What happens when austerity and financial concerns combine with technology? According to new research from GfK it creates Xtreme online shoppers. >>
Social Marketing | January 23, 2012
SOPA/PIPA draws attention but what impact did it have?
The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from both General Sentiment and Covario estimate that protests for the event were 'louder' than most of the events of 2011 and were felt by millions of people. >>
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