BizReport : January 23, 2012 Archive

January 23, 2012 Archive

Mobile Marketing | January 23, 2012

Mobile marketing industry trade organization launched

This month sees the launch of a brand new global trade organization known as the "Mobile Marketing Research Association," or MMRA. >>

Social Marketing | January 23, 2012

The White House joins over 90 million Google+ users

Google+ now boasts over 90 million users worldwide and in the last few days a well-known establishment has joined the ranks with an official Google+ page. >>

Advertising | January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base. >>

Social Marketing | January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to increase engagement. >>

Ecommerce | January 23, 2012

GfK: New breed of shoppers are Xtreme

What happens when austerity and financial concerns combine with technology? According to new research from GfK it creates Xtreme online shoppers. >>

Social Marketing | January 23, 2012

SOPA/PIPA draws attention but what impact did it have?

The Stop Online Piracy Act blackout of last week may be old news to the protestors but the effects are still being felt around the web - especially by businesses and brands who took part in day-long blackouts. Stats from both General Sentiment and Covario estimate that protests for the event were 'louder' than most of the events of 2011 and were felt by millions of people. >>