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BizReport : January 18, 2012 Archive

January 18, 2012 Archive

Advertising | January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen. >>

Advertising | January 18, 2012

Cheaper Facebook advertising with internal linking

Savings of up to 45% are available to advertisers who link their Facebook ads to their Facebook Page, according to a new study by TGB Digital. >>

Mobile Marketing | January 18, 2012

Jivox, Greystripe: Mobile space growing quickly

The mobile space is exploding - and not just in the consumer base. Advertisers are increasingly looking to mobile options to engage on the go consumers with content. From video to written content, subscription bases are expanding and advertisers are looking for brand-safe ad options to improve campaign ROI. Two announcements underline the importance of mobile for content. >>

Mobile Marketing | January 18, 2012

Retailers: Why you need mobile, not just a website

Smartphones. Tablets. The ways consumers can shop for merchandise - from favorite cereals to the latest fashion trends - continue to grow. A new and increasingly powerful way to shop - and research in-store - is through a smartphone or other mobile device. Yet many merchants are slow to adopt mobile sites. >>



Ecommerce | January 18, 2012

Survey: Young prefer to shop in-store rather than online

Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather than online. >>

Advertising | January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. >>