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BizReport : January 17, 2012 Archive

January 17, 2012 Archive

Blogs & Content | January 17, 2012

Socially speaking, Tebow getting attention

Over the past few months Denver Broncos Quarterback Tim Tebow has gotten a lot of media attention; from radio talk show hosts arguing that he is (or isn't) a great quarterback to the headlines from his come-from-behind wins. And then there is the public perception. >>

Blogs & Content | January 17, 2012

NNA: More readers still prefer local content

When it comes to staying up to date on local happenings most of us still go to the newspaper first. That according to a recent National Newspaper Association and Reynolds Journalism Institute at the Missouri School of Journalism. According to their research most people living in areas served by community newspapers prefer to get their news - and advertising - from the newspaper source over. >>

Mobile Marketing | January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants. >>

Mobile Marketing | January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers. >>

Social Marketing | January 17, 2012

Brands pushing more into social, consumers still aren't talking

When it comes to social networks brands are all about social marketing but consumers may be a bit slower on the uptake. While many social networkers 'fan' or 'friend' brands on socnets, new research shows they aren't randomly posting about brands in social statuses. That isn't stopping brands from stepping into the social arena with more ad dollars, though. >>

Mobile Marketing | January 17, 2012

InMobi: Tablet ad impressions up 771%

Mobile ad network InMobile has released new ad impression data that demonstrates the significant growth of mobile advertising over the past year. >>