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BizReport : January 16, 2012 Archive

January 16, 2012 Archive

Mobile Marketing | January 16, 2012

eBay UK: 16% of Brits in m-commerce 'not-spot'

eBay is urging the UK to improve the country's mobile network infrastructure to enable full growth potential and prevent retailers missing out on valuable revenue. >>

Loyalty Marketing | January 16, 2012

Top 3 reward program tips for small businesses

Small businesses can employ rewards and loyalty programs just as powerful as national brands. SparkBase is a platform which helps local and small businesses process and build loyalty programs so that merchants get the biggest bang for their reward buck. >>

Ecommerce | January 16, 2012

Report: M-Commerce needs to up customer service quotient

A new report out from Baynote indicates what, while shoppers are happy to receive emails or text messages from retailers, actually shopping via a mobile device is lacking. That isn't to say mobile sites are turning customers off, it simply isn't their go-to location to make actual purchases. >>

Mobile Marketing | January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According to their data ad supported content will increase to account for nearly one-third of the mobile revenue share. >>



Internet | January 16, 2012

China's online population exceeds half a billion

According to new statistics released by the China Internet Network Information Center the number of Internet users in the country now exceeds half a billion. >>

Search Marketing | January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices. >>