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BizReport : January 13, 2012 Archive

January 13, 2012 Archive

Loyalty Marketing | January 13, 2012

How reward programs can impact SMBs

Small businesses are looking for better ways to compete, especially in the online space where consumers aren't necessarily looking for a big-name-brand - they're looking for the right price. One way to engage consumers and keep them engaged is through a rewards program, a big brand tactic that small businesses should think about incorporating, says one expert. >>

Mobile Marketing | January 13, 2012

3 Questions with Medialets' Eric Litman

This week Medialets released one of the first Private Marketplaces for mobile marketers, a transparent mobile platform allowing marketers to plan, buy, execute and measure campaigns in the mobile space. Marketers want the same control over mobile campaigns that they have in the online space; platforms like Medialets Private Marketplace put the brand in control of the message. >>

Ecommerce | January 13, 2012

Platform helps shoppers find deals via mobile

With shoppers doing more product research and purchasing online one way they're finding products is through deal sites. One site, Spotzot, scours deal offerings and delivers what it considers the best of the best to interested shoppers. >>

Mobile Marketing | January 13, 2012

USA Today swaps Microsoft Tags for QR Codes

Print newspaper USA Today has announced a tie-up with AT&T to allow scannable barcodes to be featured with the pages of its publication. >>

Ecommerce | January 13, 2012

Intersperience reveals UK consumers shopped very differently during holiday season

2011 is the year that mobile changed the way Britons shop, according to new research from consumer research firm Intersperience, with smartphone technology playing a major role. >>

Mobile Marketing | January 13, 2012

86% of marketers plan to use QR Codes

Mobile barcode firm Scanbuy has released findings of a new study that reveals marketers are well aware of QR Codes and the majority say they will be using them at some point in the future. >>