RSS feed Get our RSS feed

News by Topic




BizReport : January 5, 2012 Archive

January 5, 2012 Archive

Ecommerce | January 05, 2012

Reports: Seattle's on Fire, Christmas Day posts high engagement

Sales and engagement numbers are still trickling in from the 2011 holiday season, but two new reports indicate a bright future for online and mobile brands. The latest reports from Jivox and Jumptap indicate that brands need to be as conscious of Christmas Day as they are of Cyber Monday - and that tablets are encroaching on traditional laptop/PC uses. >>

Search Marketing | January 05, 2012

Covario: Marketers need to push search spend to compete

Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28% increase during Q4 (year over year). The big news, however, is that their experts believe search should be pushed even higher over 2012. >>

Advertising | January 05, 2012

How to better use feedback in 2012

Customer feedback is not new to most brands, especially those utilizing customer service email or phone numbers. But there is a relatively new area of feedback found in social networks that isn't being utilized to the fullest extent. >>

Mobile Marketing | January 05, 2012

Flurry predicts an appy New Year

Figures released by mobile analytics company Flurry show a massive rise in the number of mobile apps downloaded between Christmas Day and New Year's Day and predict 1billion per week downloads more commonplace in 2012. >>

Social Marketing | January 05, 2012

Americans resolve to spend less time on social media

How are you doing with those New Year resolutions? Did you make one to spend less time in front of social media? According to a national scientific telephone survey conducted by Poll Position over a quarter of Americans said they have resolved to spend less time on the likes of Facebook and Twitter in 2012. >>

Mobile Marketing | January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do so. >>