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BizReport : Internet : December 19, 2011


'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of drunks.

by Helen Leggatt

cheers beer.jpgAlmost 2,000 people in the UK were surveyed by photo book website MyMemory.com and 76% said they had tagged images of drunks on Facebook.

Worse still, they have no conscience when it comes to who can see these images of inebriation. Over half (58%) left the images available to all their friends and followers and 26% were public. Just 12% locked down images so only they could see them.

For 8% of those surveyed this lack of consideration for privacy could have landed them in serious trouble at work, found the survey. Perhaps unsurprisingly, a whopping 93% of British Facebook users said they had deleted tags on photos because they were "too embarrassing".

"We're all guilty of going out and having a good time, but nowadays the photos inevitably catch up with us online, so we wanted to look at how much these photos dominate our presence on social media sites," said Rebecca Huggler of MyMemory.com.

"The fact that over three quarters of the average Brits' Facebook photos are under the influence of alcohol was certainly interesting to find out, particularly when you consider what this says about us as a nation enjoying a drink or two!".

Recent research by Kelkoo found that nearly half (43%) of Brits had attempted to purchase items online when under the influence and over a third (39%) admitted that they will be inebriated while buying items online at some point during the holiday season.

Assuming they were sufficiently compos mentis to enter a correct card number and address, some (4%) only found out about the drunken deed when the item turned up in the mail.

Over half remember shopping online the morning after, found Kelkoo's survey, but for 19% it took another day before their drunken act dawned on them. Seven percent had to be told by friends or family what they had done.






Tags: alcohol, Christmas, consumer insight, Facebook, online behavior, online privacy, photo, social media, tagging








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