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BizReport : Mobile Marketing : December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering how to compete.

by Kristina Knight

JP Morgan's experts predict 99 million tablets will ship globally in 2012 and by 2013 shipments will surpass 132 million

The International Data Corporation (IDC) agrees. They report Q3 tablet sales down about 6% from the original forecast of 19.2 million units sold, but believe Q4 will make up for that shortfall. Even though the forecast 'missed' by about 6% year to year tablet sales increased more than 260% with Apple driving the pace.

"Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple's iPad," said Tom Mainelli, Research Director, Mobile Connected Devices. "That said, I fully expect Apple to have its best-ever quarter in 4Q11, and in 2012 I think we'll see Apple's product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets."

More than 11 million iPad devices were shipped in Q3; meanwhile HP's TouchPad sold just under 1 million units.

The push for Q4? Amazon's Kindle Fire. According to PC Mag the Fire is shipping at a rate of one million units per week. BuzzFeed, which just released a social app for the Fire, reports their mobile traffic is ten times higher year over year.

Looking for better ways to engage consumers through tablets? Today at 2pm, Forrester Research Principal Analyst and Vice President, Sucharita Mulpuru is hosting a webinar, highlighting six ways to engage shoppers through tablets.

Tags: BuzzFeed, Forrester, IDC, JP Morgan, mobile marketing, tablet marketing, tablet trends

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