News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SMBs: You may need an app for that
3- and 4G service may be expanding across the US, but the ability and versatility of apps remain a strong selling point for many businesses. In small business climes, however, the cost of creating a full-service app has kept many from investigating this area of mobile marketing.
It was happening before the 2011 holiday shopping rush hit, but shopping via mobile device is getting more headlines now that researchers have seen the holiday upsurge in traffic. Mobile devices are becoming the go-to device for a larger number of consumers. How can your small business offer app-based information without shooting the marketing budget? One solution is Magmito; I recently chatted with their Ted Iannuzzi about the SMB app space.
The Magmito platform allows SMBs to create branded apps free of charge (with ads) or for $99 without ads; the apps can be used on most smartphone handsets. Businesses simply design the app - templates are available - and then upload the content and publish it through various outlets.
"The cross-platform compatibility ensures small businesses can reach everyone with their mobile message," said Iannuzzi. "Regardless of network speed, your phone does not always have a network connection. Unless your content is cached or resident on the handset - in the form of an app, for example - you have nothing without that network connection. Magmito generated apps are delivered as both a native app and via a Web app, allowing the consumer to choose."
The big benefit of an app, especially for SMBs is the connection. Iannuzzi believes mobiles are and will continue to be of high importance to consumers; they're shopping, researching, checking email and social networks. That connection-focused mindframe makes mobile and apps a good marketing option for SMBs.
"It communicates messages to customers, whether it's coupons, products in-stock, special events or business hours," said Iannuzzi. "By using a DIY app creation tool like Magmito, businesses can create multiple apps for multiple areas of their business. For example, we have a photocopier repair shop using an app exclusively to report back to the office on the status of service calls."
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than...
- 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new...
- Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...