News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
SAY Media release to profile, target non-TV viewers
A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours - they're either streaming those programs or using DVRs to record and play back later.
comScore released their October findings for video viewing; on average, 184 million Americans watched 21 hours of online video content each. Because of this trend commercial advertisers may be missing a huge number of consumers.
SAY Media's new release profiles these non-traditional television viewers and from that profile had identified the behavior of similar people. These 'Off the Grid' viewers can then be targeted by their preferences; the platform is powered by Quantcast.
What is 'prime time' for online video? Depends on the format, finds a new report from FreeWheel. Their research shows short-form (5 minutes or less) and mid-form (5-20 minutes) content is most likely to be viewed between 1pm and 4pm - while most people are at work. Long-form content is most likely to be watched between 8pm and 11pm.
The trend of people watching online or even through DVRs prompted SAY Media to participate in two studies earlier this year. The first, released in September, found one-third of those surveyed by phone had not watched traditional television programming the prior week and that most (88%) who watched DVR'd programming fast-forwarded through commercials. Then, in November, they participated in a report which found about 56 million US adults (33% of the adult population) either weren't watching live television or were watching programming on a non-television device.
- 'Commuter Commerce' worth £9.3 billion each year
- Research uncovers ways in which Millennials 'game' e-commerce
- Study finds that 'data for discounts' consumer behavior is a fallacy
- Ad Roundup: Solutions for ads, optimization, mobile work
- Top 3 don't's for telecom customer service
- Kahuna: Brands must engage for apps to work
- Research highlights effectiveness of in-app messaging
- Facebook tests 10-second video views and monetization
Featured White Papers
- The Big Impact of Big Data on Affiliate Marketing
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as...
- 8th Annual Online Retail Holiday Readiness Report
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best...