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BizReport : Email Marketing : December 12, 2011

Platform takes the pain out of email

Everyone has experienced it: an inbox out of control. Answer one email and fifteen more appear; one platform takes some of the pain out of the inbox by simply creating email templates, helping users personalize and tracking email messages to measure engagement rates.

by Kristina Knight

ToutApp has both a free and paid program, with both brands can create templates, personalize and measure campaigns. The paid plan allows for unlimited templates and options; the free plan allows for five templates. They also offer mobile and web apps so users can stay on top of email even out of the office.

"ToutApp saves a ton of time by helping you figure out which parts of email are repetitive and then creating templates to fill in the details," said Tawheed Kader, Founder and CEO, ToutApp. "When you can first save time with shortcuts and templates, you're also being more consistent with your branded message."

And consistency is the key whether engaging through email, display or print. While copy can be customized for each recipient, the branded message will remain the same. Meanwhile, the analytics of each campaign tell brands whether recipients are responding to the messaging.

ToutApp's top tips for emailers, after controlling the inbox and personalizing messages are to schedule and follow up.

"Email marketers need to know when to send the email," said Kader. "One of our features is a scheduler so you can create an email on a Sunday for delivery on a Thursday or whichever day gets the best open/click rates. Then, follow up. Everyone is overloaded with email but it's more important than ever to follow up on what you send so that you're a person to them rather than a company."

Tags: email content, email marketing, email trends, personalized email, ToutApp

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