News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New Facebook ad unit allows brands to reward Fans with coupons
Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that.
Facebook is currently testing a new coupon ad unit, according to a recent report from Inside Facebook. The ads will bring to social media users exactly what they expect from brands they friend and follow - rewards in the form of exclusive freebies and savings.
How does it work? After a brand posts a coupon on their Facebook Page wall that post becomes an ad on the Facebook homepage. To obtain the ad Fans of the brand simply click on the wall post or ad after which an email is received with instructions on how to redeem the ad. The email also encourages sharing of the coupon with friends.
Advertisers can choose whether coupons are redeemable online, offline or both.
"We think this test is complementary to the other products we offer businesses and we hope to learn more about how this might work for both merchants and customers," said Facebook, who are currently testing the coupon ads with a few select businesses.
Earlier this week a study was released by the Chief Marketing Officer Council (CMO) and social technology firm Lithium that revealed a big difference in what consumers want from social media interactions and what marketers think consumers want.
Consumers expect their loyalty, whether it be via Twitter or Facebook or some other social environment, to result in exclusive offers (67%), access to competitions and games (65%), and interaction with other customers (60%).
Chief marketing officers, on the other hand, thought that social media was all about their followers and fans being heard (41%) or finding information and news about products.
"There is a clear digital divide between marketers and what consumers expect from their brands," said Katy Keim, Lithium Chief Marketing Officer. "We are leaving the experimentation phase of social and these survey results clearly illustrate what consumers want. Brands who provide their social customers with engaging online experiences, meaningful interactions with one another, and rewards for doing so will clearly gain a decisive competitive advantage in 2012."
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...