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BizReport : Mobile Marketing : December 19, 2011

Mobile releases should give brands, businesses more options

With the proliferation of smartphones and tablets, businesses are looking for new ways to use mobile devices 'in the field' without losing any of the connectivity of being inside an office. Added to that, consumers are engaging through mobile devices in huge numbers making mobile a hot place to advertise as well as work.

by Kristina Knight

Greystripe reports a 300% increase in click-thrus with their new mobile unit, Ad Boosters. The format allows brands to integrate social media features within mobile ads, to include localized content and deals. Although smartphone and tablet users are doing more on mobile devices every day, many still use mobiles most to find local information - movie times, store locations or to buy at local stores.

"We're finding, despite a smaller screen than a PC, smartphones are becoming advanced enough to deliver more than a message but a true call-to-action - whether that means to find the nearest store location or participate directly in a location-based daily deal," said Kurt Hawks, VP of Operations at Greystripe. "Mobile ads are growing up and we're excited to see consumers respond."

To that end a release from GlobalOne may be of interest to mobile advertisers. GlobalOne Mobility helps to build and deploy mobile cloud apps.

"Companies are struggling with employees and partners who want to use mobile devices as their main business tool," said Doug Maloney, Vice President Mobility at GlobalOne. "But most organizations only support a few traditional mobile applications such as email, calendaring and contact management. Corporations can significantly improve productivity by delivering key business applications for smartphones and tablets where the user experience matches the expectations set by consumer apps. To date, usability, scalability and data integration challenges have limited innovation in enterprise mobile apps."

Finally, Brainshark's update to the SlideShark mobile app may make it simpler for businesses to use. The app, which solves the problem of PowerPoint's incompatibility on the iPad, now allows a user to hide slides for instant modification to a presentation and also has upped storage capacity. Perhaps one of the most interesting features is a laser-pointer like feature will allows presenters to 'focus' viewers' attention to specific areas on the presentation by holding their finger over their devices touchscreen.

Tags: Brainshark, GlobalOne, Greystripe, mobile advertising, mobile functionality, mobile marketing, mobile trends

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