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BizReport : Social Marketing : December 14, 2011

Mobile content-sharing increases 600% in 2011

2011 proved to be a big year for sharing content via mobile, according to new data released by AddThis that shows a 600% increase on last year.

by Helen Leggatt

addthis-logo.pngNo prizes for guessing which social behemoth accounted for more than half of all content-sharing activity this year - Facebook. The social network, in its seventh year, is responsible for 52.1% of all sharing.

Twitter grew almost six times this year (577%) and now accounts for 13.5% of all sharing and Tumblr sharing grew over 1299.5%.

Meanwhile AddThis's infographic shows that sharing via Digg decreased by 47.7%, MySpace sharing dropped by 56.9% and Google sharing dropped 8%, even with the +1 button.

Perhaps the most significant stat of all is that sharing by mobile has risen 600% and will, no doubt, continue to increase as smartphone adoption continues to increase and more mobile users interact with social networks while on-the-go.

So, what sort of content is being shared? According to AddThis the most-shared item in 2011 was about the death of Osama bin Laden. In fact, 73% of content shared centered around death and destruction. Other topics that were popular include the Japanese tsunami, the U.S. East Coast earthquake, Occupy Wall Street, the Royal Wedding in the UK, and Hurricane Irene.

Tags: AddThis, content sharing, infographic, mobile sharing, mobile use, online content, social media

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