News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecast: Digital video ad spend to push $5b by 2016
By 2016, one forecast predicts digital video ad spending will reach $5.4 billion. From where will the additional ad cash come? About one-third (32%) is expected to be pulled from traditional television advertising, 45% from non-video display ad budgets.
The forecast, from Break Media, also predicts 90% of advertisers will use online video next year.
Meanwhile November numbers are in from comScore; researchers say 183 million Americans tuned in to online video in the month, watching more than 20 hours each. More than 40 billion clips, full length episodes and other content were viewed. Much of the content is served from Google/YouTube's site, but Vevo and Facebook are also pushing a fair share of video traffic.
As for ads, Hulu still reigns are the top ad-server with more than 1.32 billion video ads served; the platform reaches nearly 10% of video viewers. Tremor (21% reach, 1.07 billion ads served), Adap.tv (26% reach, 1.004 billion ads served) and BrightRoll (29% reach, 721 million ads served) are also top contenders.
"[O]nline video viewing has taken off in a big way and has become a fully integrated component of the digital content experience," said Dan Piech, comScore product manager for video. "With the introduction of comScore's global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world."
On a global scale October found 1.2 billion (age 15+) viewed more than 201 billion clips, with YouTube serving 2 of every 5 video clips.
- Report: Half of online buys happen after an hour
- Expert: Why real time isn't fast enough
- What new crowdfunding rules mean for SMBs
- Study IDs how retailers can compete with Amazon
- Expert: How to determine if calls are leads or not
- Expert: Travel brands need responsive design
- Poor advertising among travel brands hinders data collection
- Unplug for your health and mental well-being, urges parenting website
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...