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BizReport : Mobile Marketing : December 09, 2011

Do you live in a mobile shopping savvy city?

In its first-ever list of mobile shopping savvy cities in the U.S. the Interactive Advertising Bureau reveals the savviest mobile shopping city in the U.S. is Houston.

by Helen Leggatt

iab.gifThe Interactive Advertising Bureau's new report ranked cities according to their mobile shopping audience and how much residents either completed purchases via their mobile device or used it to research products later bought in brick and mortar stores.

"Identifying mobile shoppers and delivering relevant messages to consumers as they are in shopping mode represents a key opportunity for marketers," said Joe Laszlo, Deputy Director, IAB Mobile Marketing Center of Excellence.

"That's why we took this study one step further - pinpointing cities where advertisers would need to quickly embrace mobile strategies as a part of their overall plans to attract shoppers, both during the holiday season and throughout the year."

Houston, New York and Atlanta took the top three spots while, rather surprisingly, the traditional centre of all things techie, the San Francisco Bay area, finished further down the rankings in eleventh place.

The complete 2011 IAB U.S. Mobile Shopping Savvy Cities Index is as follows:

1. Houston
2. New York
3. Atlanta
4. Los Angeles
5. Dallas/Ft. Worth
6. Tampa/St. Petersburg
7. Chicago
8. Philadelphia
9. Washington, D.C.
10. Seattle/Tacoma
11. San Francisco Bay Area
12. Boston
13. Detroit
14. Minneapolis/St. Paul
15. Phoenix

Tags: Interactive Advertising Bureau, mobile browsing, mobile marketing, mobile shopping, online shopping, U.S. city

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