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BizReport : Advertising archives : December 07, 2011

Adometry integrations should free more customer data for marketers

A big buzzword heading in to 2012? Data. Knowing what pages consumers have clicked to, what brand information they've shared through social networks, the number of emails they've forwarded to friends..the list goes on and it all counts. New partnerships between Adometry and several audience data providers should make gathering and understanding data simpler for many marketers.

by Kristina Knight

This week, Adometry has inked deals with Acxiom, Datalogix, Nielsen and TARGUSinfo, all leading data providers, to help marketers better reach online consumers. Through the partnerships marketers and media buyers will have better insight into how different consumer segments are engaged with websites.

"This partnership with Adometry gives advertisers the ability to transparently see the value and power of AdAdvisor data in their campaigns," said DavidHelmreich, Vice President of AdAdvisor, TARGUSinfo. "We're excited to help AdAdvisor and Adometry mutual clients gain useful insights into consumer motivations.Ultimately those insights will help our clients achieve improved results from their online advertising investments."

"Our work with these leading data providers will make it possible for brands to understand which audiences are performing best across different advertising channels," said Paul Pellman, CEO of Adometry. "In addition, advertisers will gain better insight into when, where, why and how their audiences like to engage with their brands."

Adometry will integrate their Adometry Attribute platform with the various provider programs to help brands better leverage both online and offline data for improved engagement. The Adometry platform offers auditing, verification and attribution stats for both publishers, agencies, ad networks and advertisers.

Tags: ad segmentation, Adometry, audience segmentation, online advertising, targeted advertising

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