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BizReport : December 29, 2011 Archive

December 29, 2011 Archive

Ecommerce | December 29, 2011

Digital content sales spike Christmas Day

The holiday madness is over for the most part - there will be gift card sales and returns for a few days yet - and early numbers are in from comScore showing a 15% year over year increase in sales. They report November - December 2011 sales reached $35.3 billion. >>

Advertising | December 29, 2011

Expert Advice: Be more transparent with data collection practices

Predictions abound that online ad spending and ecommerce will each have banner years in 2012, but for those banner years to happen one expert believes a kind of 'truce' needs to happen in the data collection space. By truce, he believes advertisers need to be more transparent in how data is collected and used so that consumers trust online retailers, publishers and brands. >>