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BizReport : December 28, 2011 Archive

December 28, 2011 Archive

Advertising | December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based on geography, demographic or other information. >>

Ecommerce | December 28, 2011

How the cloud is changing work in the US

If it has been quiet around your headquarters for the last week, you're company may be the exception. Data from SlideRocket indicates more than half of American workers are working through this holiday season. Some will work from home, some from the office and most will also check-in using mobile devices. >>

Ecommerce | December 28, 2011

Post-holiday emails to focus on gift cards

The big shopping rush may be over, but retailers across the US believe there is still money to be spent, and they are banking most of that cash is coming from gifted gift cards. According to Responsys about 22% of retailers will contact subscriber lists this week about redeeming gift cards received over the holidays. >>