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BizReport : Research archives : December 26, 2011


25% of Americans to connect internationally over holidays

The holidays aren't just about buying gifts and having dinner this year - according to new data from Harris Interactive and Rebtel one-fifth of Americans are reaching out across the world this holiday season. One in five will use Facebook apps, Skype, Rebtel and other apps to talk to relatives or friends around the world this holiday season.

by Kristina Knight

"Our findings show that almost two out of five American adults (39%) have family and friends living abroad, and while men tend to prefer traditional methods of communication when it comes to staying in touch, women appear to be opting for alternative methods like social networks. I think the larger trend is that women are making smarter communication choices, which has the reciprocal affect helping them save money during a time of year where almost everyone can benefit from a little more cash in their wallet," said Andreas Bernstrom, CEO of Rebtel.

Women are most likely to reach out to friends outside the US, finds the report, with most reaching out through social networks (47%); one-third (33%) plan to use video chat services to catch up. Men, meanwhile, are most likely to connect with family members abroad via phone/landline.

Other interesting findings include:

• 71% will connect via email
• 43% will connect via mobile device
• 45% will connect through social networks
• 33% will use text messaging

Back to video chat services like Skype, 30% of men and 33% of women say they'll try to visit with family through video options while 9% will use VoIP services and 22% will use IM services.






Tags: harris interactive, mobile marketing, mobile trends, rebtel, video chat, VoIP








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