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BizReport : December 21, 2011 Archive

December 21, 2011 Archive

Email Marketing | December 21, 2011

Platform connects SMBs to consumers

One complaint of small business owners: a lack of technical expertise and/or not even technical expertise to go around. A new platform could stem that complaint. From EffectiveUI, the OneReach platform helps even the non-tech savvy to better manage inbound and outbound campaigns across channels. >>

Mobile Marketing | December 21, 2011

Connected devices pushing mobile usage

While smartphones are pulling more consumers into the mobile web, connected devices - tablets - are pushing more usage. According to a new report from Millennial Media connected device ad impressions are up, as are WiFi ad impressions. >>

Ecommerce | December 21, 2011

Holiday season pulls in $32b - so far

comScore reports ecommerce sales are up about 15% so far this year, with shoppers spending $32 billion. That number may grow only slightly as there are now three shopping days until Christmas; shopping past December 23 puts items in danger of not arriving for the holiday even with expedited shipping. >>