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BizReport : December 20, 2011 Archive

December 20, 2011 Archive

Mobile Marketing | December 20, 2011

Mobile purchases for real and virtual goods up

There is more going on in the mobile realm than texting and social networking - although those are two of the hottest mobile areas. Game playing and shopping are two other hot areas, with some consumers shopping for virtual goods from game centers. Just who is shopping for virtual? And what does mobile mean for traditional merchants? >>

Ecommerce | December 20, 2011

Why verification matters in international marketing

This holiday season has seen ecommerce numbers sky-rocket as shoppers from around the globe have looked to online merchants to fill holiday stockings at discount prices. But, for the merchant, there is more to engaging an international shopping base than simple translation. >>

Mobile Marketing | December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again. >>

Mobile Marketing | December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering how to compete. >>



Social Marketing | December 20, 2011

Brands to get private message feature on Facebook Pages

A new feature on a brand's Facebook Page could save companies from having awkward conversations in public, according to recent reports. The move will also require those brands playing in the social sphere to be far more vigilant and responsive. >>

Ecommerce | December 20, 2011

Brits to spend $860 million during Christmas and Boxing Day

On Christmas Day, when the rush of prepping the food and wrapping gifts is over and you can kick back with family and friends, what will you be doing? According to a new forecast from the IMRG many Brits will be... shopping online. >>

Ecommerce | December 20, 2011

How the cloud is helping small business

Small businesses have always struggled to compete with their regional and national counterparts, but recent online developments - specifically the cloud - are helping small businesses push forward to attract more consumer attention. >>