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BizReport : December 19, 2011 Archive

December 19, 2011 Archive

Mobile Marketing | December 19, 2011

Mobile releases should give brands, businesses more options

With the proliferation of smartphones and tablets, businesses are looking for new ways to use mobile devices 'in the field' without losing any of the connectivity of being inside an office. Added to that, consumers are engaging through mobile devices in huge numbers making mobile a hot place to advertise as well as work. >>

Internet | December 19, 2011

Data reveals massive rise in free-to-play gaming

Pando Networks has released data in the form of an infographic that demonstrates the swift growth of free-to-play MMO games in the last three years and forecast continued robust growth. >>

Internet | December 19, 2011

'Tis the season to be drunk online

Don't for one minute think your drunken antics at the company Christmas bash will forever remain within the confines of the office. A new survey in the UK reveals that over three-quarters of tagged photographs on Facebook pages are of drunks. >>

Advertising | December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on the Internet. The gamification spend is expected to reach $2.8 billion by 2015, finds BigDoor. >>



Social Marketing | December 19, 2011

1 in 5 Brits voice complaints via social media

Reserved Brits who fear confrontation have taken to social media to voice their complaints, according to new research, but less than half get a response. >>

Ecommerce | December 19, 2011

Free Shipping Day pulls another $1b+ from shoppers wallets

Early data out from comScore indicates the 2011 holiday spend is now over $30 billion, with another day hitting the $1 billion single-day sales number. Free Shipping Day (Friday, December 16) saw shoppers spend $1.072 billion online, a 14% increase Year over Year. >>

Blogs & Content | December 19, 2011

Forecast: Digital video ad spend to push $5b by 2016

By 2016, one forecast predicts digital video ad spending will reach $5.4 billion. From where will the additional ad cash come? About one-third (32%) is expected to be pulled from traditional television advertising, 45% from non-video display ad budgets. >>