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BizReport : December 15, 2011 Archive

December 15, 2011 Archive

Advertising | December 15, 2011

Platform optimizes sites for international traffic

In television and radio, experts used to say, '...if it plays in Peoria...', but as more international traffic pushes onto English-speaking websites the question is less Peoria but more Paris or Pashtour. Without proper integration those non-English speaking visitors won't be served relevant ads or content and the traffic will dry up. >>

Mobile Marketing | December 15, 2011

WiFi ad network another option for mobile marketers

A new option in the mobile space should give marketers another way to engage with consumers on the go. From Cloud Nine Media, the platform allows advertisers to serve an ad before a mobile user logs on to a WiFi hotspot. >>

Ecommerce | December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too. >>

Mobile Marketing | December 15, 2011

Report reveals rise of mobile holiday booking

New research reveals a growing number of online travel bookers are turning to their mobile devices to research, and even pay for, their holidays. >>



Social Marketing | December 15, 2011

New Facebook ad unit allows brands to reward Fans with coupons

Consumers want to be rewarded for their loyalty to brands via social media and Facebook is rumored to currently be testing an ad option that will give them exactly that. >>

Advertising | December 15, 2011

Mixpo release deploys surveys in ads

US consumers are spending more and more time with online video. So much so that Nielsen reports the amount of time spent streaming media is galloping forward while the number of people streaming is merely jogging along. However new releases in the video space may help marketers make the most of each viewer online. >>

Ecommerce | December 15, 2011

Price a big factor for many online shoppers

Online merchants may be raking in the green this holiday season, but the impetus for online shopping is the same in 2011 as it was in 2007 - price. Shoppers continue to try to save money and many are using online outlets to compare prices, use coupons/coupon codes and daily deal options so they can buy more for less. >>