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BizReport : December 14, 2011 Archive

December 14, 2011 Archive

Ecommerce | December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com. >>

Ecommerce | December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or product that supports a social charity or cause. >>

Social Marketing | December 14, 2011

Mobile content-sharing increases 600% in 2011

2011 proved to be a big year for sharing content via mobile, according to new data released by AddThis that shows a 600% increase on last year. >>

Loyalty Marketing | December 14, 2011

Top 3 tips to build customer loyalty in 2012

Despite the fact that shoppers have spent more than $25 billion in online purchases this holiday season, the economy is still a factor for many merchants - both online and offline. Yes, people are spending for the holidays, but historically spending plummet in the first and second quarters of a New Year. It's the natural cycle of things, but some tips from Loyalty 360 may help merchants better prepare for declining transactions by creating a more loyal customer base. >>



Mobile Marketing | December 14, 2011

How mobiles are engaging with content, commerce

As more consumers adopt smartphones and add data plans to their monthly bills, they are changing the way they engage with businesses, content and information providers. Read on to learn what mobile devices are gaining buzz and how mobile users are engaging across the third screen. >>

Email Marketing | December 14, 2011

RTB, ecommerce options may open more mobile wallets

New data finds consumers are spending with mobile content - magazines, newspapers, etc. - than they are with printed copies. That news will push more brands into the mobile space, to engage consumers with more content as well as shopping options. Two arrivals to the mobile scene should help advertisers and merchants better connect with mobiles. >>