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BizReport : December 12, 2011 Archive

December 12, 2011 Archive

Ecommerce | December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business. >>

Social Marketing | December 12, 2011

Top 3 social actions brands need to take now

Most brands are entering the social space, from small to large, but there will be missteps along the way. From oversharing - just like Aunt Rose does - to undersharing - like best friend, Danny does. The key to social marketing is to engage the consumer, and there is no better way to do that than to share information, content and deals. Here are three tips from Fathom Research. >>

Email Marketing | December 12, 2011

Platform takes the pain out of email

Everyone has experienced it: an inbox out of control. Answer one email and fifteen more appear; one platform takes some of the pain out of the inbox by simply creating email templates, helping users personalize and tracking email messages to measure engagement rates. >>

Mobile Marketing | December 12, 2011

Singapore: QR Codes help time-starved commuters shop for groceries

Time-challenged commuters travelling on Singapore's transit system can now shop for groceries at two train stations using their smartphone and a barcode scanner. >>

Ecommerce | December 12, 2011

Ecomm spend pushing $25b for 2011 holidays

Green Monday, one of the hottest online spending days historically, is here. And with it comes news from comScore that the 2011 online holiday spend (US) is already pushing $25 billion; the 2010 online holiday spend was just over $32 billion. So far the holiday ecommerce spend is up 15% Year over Year. >>