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BizReport : December 9, 2011 Archive

December 9, 2011 Archive

Blogs & Content | December 09, 2011

Gaming growing in popularity, moves to help advertisers engage

Gaming isn't just for fun anymore. A growing number of people are downloading 'edutainment' apps - to help their children learn numbers, shapes, letters, reading, math and the list goes on. Added to that are social games - which are taking up over half of social consumers time online - and traditional video game consoles. >>

Ecommerce | December 09, 2011

Elastic Path: 27% of holiday shoppers to buy virtual gifts

Recent consumer research from Elastic Patch reveals that over a quarter of holiday shoppers plan to purchase digital goods as gifts and will up their spend from 2010. >>

Ecommerce | December 09, 2011

Shoppers reacting to holiday season differently than in 2010

With three billion dollar spending days in the books it may seem the biggest change from the 2010 holidays to now is that shoppers are spending more money. But the big news is actually how people are shopping, not just how much they are spending. >>

Mobile Marketing | December 09, 2011

Content consumption on the up via mobile

Using mobiles to continue or sustain in-market presence is becoming a bigger piece of the mobile pie according to new data from Millennial Media. Their research shows a growing number of mobile advertisers are using their platform to sustain or grow their market presence, in addition to pushing product launches and offering information about products or services. >>



Mobile Marketing | December 09, 2011

Do you live in a mobile shopping savvy city?

In its first-ever list of mobile shopping savvy cities in the U.S. the Interactive Advertising Bureau reveals the savviest mobile shopping city in the U.S. is Houston. >>

Mobile Marketing | December 09, 2011

QuBit: Basic mobile website errors cost UK retailers billions

Despite the amount of mobile traffic to retail websites growing significantly retailers in the UK are still using poor mobile web strategies and losing out on billions of dollars in revenue as a direct result, according to new figures released by website optimization firm QuBit. >>