December 5, 2011 Archive

Blogs & Content | December 05, 2011

SAY Media release to profile, target non-TV viewers

A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours - they're either streaming those programs or using DVRs to record and play back later. >>

Ecommerce | December 05, 2011

Free Shipping Day extends online holiday buying season

Free shipping has become such a draw for online shoppers that, since 2007, an entire day has been devoted to it. This year 2,000 retailers are offering free deliveries guaranteed to arrive in time for Christmas via Free Shipping Day. Meanwhile new comScore data shows free shipping to be one of the most important incentives an online retailer can offer. >>

Search Marketing | December 05, 2011

Top 3 reasons PPC ads can be more effective

With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy merchant's products. Here are three tips from Marin Software which may improve holiday ROI. >>

Mobile Marketing | December 05, 2011

App firm reveals 240% rise in QR Code scanning

Holiday figures point to this season being one of the biggest for mobile to date. New data from NeoMedia supports this trend by revealing a huge rise in QR Code scanning during the Black Friday shopping frenzy. >>

Law & Regulation | December 05, 2011

UK trading authority to investigate Groupon deals

Reports in the UK press show that Groupon is fighting yet another battle. This time the daily deals company has been referred to the Office of Fair Trading by the Advertising Standards Authority after repeated breaches caused much concern. >>

Ecommerce | December 05, 2011

Mobile, tablet conversions spike, Cyber Week brings 3 $1b-plus days

The first full week of December is here but already there is joy among online retailers. According to comScore 'Cyber Week' gave online merchants three days surpassing the $1 billion sales mark; all told, shoppers spent more than $6 billion online. >>

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