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BizReport : Blogs & Content : November 11, 2011


Yahoo banks on Twilight content to boost new promotion

Not that fans won't be lined up around the block when "The Twilight Saga: Breaking Dawn Part I" hits theatre screens, but a new promotion from Yahoo and Summit Entertainment should keep those rabid fans online as well. Through the partnership, fans can engage with online content focused on the film's characters.

by Kristina Knight

yahoo-twilight.jpgFrom insider information to content from the film's premiere, fans accessing the information will be the 'in the know' group who help push ticket and memorabilia sales. There will be live-streaming of events, interviews with the filmmakers and actors and even Q&A opportunities for the fans.

The partnership is one more way the Internet is changing how brands and consumers interact.

"With over 180 million users every month and the power to reach most moviegoers in America, Yahoo! is the digital media partner of choice for Hollywood studios. We bring movies to life online with creative and rich online experiences that complement the visual storytelling on the big screen," said Ross Levinsohn, Yahoo! EVP, Americas region. "Only on Yahoo! will you find the never-before seen footage and incredible experiences that Twilight fans crave. We are thrilled to be helping build anticipation for Summit's next installment of THE TWILIGHT SAGA."

There will also be giveaways, but the big takeaway - for other marketers, not fans - is how Yahoo will capture the attention of fans, creating a deeper level of engagement and the potential push of even more tickets and sales through the online event.

The film opens November 18; the Twilight interactive offering from Yahoo, Summit Entertainment partnership runs on Yahoo November 14 through November 17.






Tags: content advertising, movies, online ads, Summit Entertainment, Twilight franchise, Yahoo








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