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BizReport : Email Marketing : November 23, 2011

Top 3 reasons to send a Thank You email

In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's top three reasons you should send a thank you through email.

by Kristina Knight

"A timely thank you can have a tremendous impact on building a customer relationship," said Mike Pugh, vice president marketing, j2 Global, the parent company of Campaigner. "Creating a sequence of messages to show appreciation lets the customer know that a business truly values that relationship, regardless of whether a purchase was made. When a customer feels appreciated they are more likely to return, more likely to purchase, and more likely to recommend."

First, you should send thank you notes upon sign up. Whether signing up for a newsletter, into a group sale/coupon notification program or for a loyalty program, when the customer takes the time to sign up it shows a high level of engagement. That is a great time to send a thank you email.

Second, send that thank you note when a customer completes a purchase. Whether purchasing direct from your website or by clicking through an email message, sending a thank you note is a nice way to say thank you. Added to that, you could include additional purchase information, the 'other people who bought X product purchased Y product' and a free shipping or coupon code for their next purchase could also be included.

Finally, send a thank you when a customer makes and/or shares a review on your website or social network profiles. Reviews and ratings are helpful to other shoppers and have been shown to influence purchases by other shoppers.

Tags: Campaigner, email content, email marketing, email marketing trends, thank you email message

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  • archon

    These are very useful and need to know tips for everyone who plans using email marketing to promote his business. And I say this from my own personal experience, think that email marketing is the marketing strategy that offers the biggest return for the initial investment. It is really easy to set up.

    All you need is a good email template to get your potential customers interested and an email database with opt-in email addresses that you can gather on your own or buy from one of the many email list providers on line.

    I've been buying my email lists from and so far it is as good as it gets.



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