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Top 3 reasons to send a Thank You email
In the spirit of Thanksgiving, don't forget to thank your customers. Unfortunately, many email marketers do forget to say their thank-yous - and not just during the hectic holiday season. In the spirit of giving, though, we offer you Campaigner's top three reasons you should send a thank you through email.
"A timely thank you can have a tremendous impact on building a customer relationship," said Mike Pugh, vice president marketing, j2 Global, the parent company of Campaigner. "Creating a sequence of messages to show appreciation lets the customer know that a business truly values that relationship, regardless of whether a purchase was made. When a customer feels appreciated they are more likely to return, more likely to purchase, and more likely to recommend."
First, you should send thank you notes upon sign up. Whether signing up for a newsletter, into a group sale/coupon notification program or for a loyalty program, when the customer takes the time to sign up it shows a high level of engagement. That is a great time to send a thank you email.
Second, send that thank you note when a customer completes a purchase. Whether purchasing direct from your website or by clicking through an email message, sending a thank you note is a nice way to say thank you. Added to that, you could include additional purchase information, the 'other people who bought X product purchased Y product' and a free shipping or coupon code for their next purchase could also be included.
Finally, send a thank you when a customer makes and/or shares a review on your website or social network profiles. Reviews and ratings are helpful to other shoppers and have been shown to influence purchases by other shoppers.
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