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BizReport : Ecommerce : November 28, 2011

The best time to release digital coupons

When it comes to digital coupons, timing is everything. No surprise, really. There is a reason more coupons are released for the ingredients for pumpkin pie during the holidays for offline shoppers - because they're in-market for those items. A new study finds the best time for digital coupon release is Wednesday morning.

by Kristina Knight

27488_RevTrax_logo.jpgAccording to RevTrax, releasing digital coupons at 8AM Wednesday's results in a nearly 20% increase in that coupon being printed. RevTrax also found that most coupons, generally, are printed on Wednesdays and Thursdays, Monday and Tuesday coupon releases are the least likely to be printed.

Other interesting findings include:

• Digital coupon conversion rates are highest for those viewed and printed 8AM-5PM
• Monday-Friday, coupons are most likely to be printed between 8AM-10AM and 12PM-4PM
• Consumers are most likely to print coupons at work

"Digital coupons are known to boost in-store sales, but measuring the impact of any online promotion on offline sales has long been an inexact science," said Jonathan Treiber, co-founder and CEO, RevTrax. "The RevTrax day and time study is a big step in helping advertisers learn how to optimize the impact of digital media to drive more coupon prints. This insight is critical for advertisers aiming to drive promotion ROI and increase in-store sales."

According to Coupon Craze 94% of online shoppers will look for coupons/discounts before shopping on Cyber Monday; most of these will be looking for deals on electronics, apparel or health/beauty items.

Mobile devices are making it simpler for shoppers to find coupons - either for online or offline purchases. For example, iBuildApp's recent release gives businesses the ability to create and manage mobile coupons as well as social networking integrations.

Tags: Coupon Craze, coupon usage, digital coupon trends, ecommerce trends, iBuildApp, mobile commerce, RevTrax

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