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BizReport : Ecommerce archives : November 11, 2011

Reports: What increased ecommerce spending means for 2011 holidays

The weather outside may not be exactly frightful - yet - but shoppers are already warming up their credit cards and looking for free shipping deals from their favorite online merchants for the upcoming holiday season. New data from comScore finds ecommerce has increased 13% Year over Year while a forecast from Deloitte suggests online may be the way more people shop this holiday season.

by Kristina Knight

From comScore, US retail ecommerce spending surpassed $36 billion for Q3 2011, a 13% increase over 2010 numbers. This marks the eighth consecutive quarter that online shopping has shown an increase in spending. Not all ecommerce shoppers are looking for good deals on tees and jeans, though.

The biggest gaining categories were Digital Content & Subscriptions, Event Tickets, Jewelry and Consumer Electronics categories, each showing at least 15% growth.

"As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors - including stubbornly high unemployment and volatile financial markets - currently weighing on the economy," said comScore chairman Gian Fulgoni. "More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet's fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending."

Much of the increase in spending is attributed to a growing number of online shoppers.

Meanwhile, for the holidays, Deloitte is predicting that online shopping will have a bigger impact than normal as shoppers look for better deals. Their research indicates that about one-third of shoppers 45 or older will shop online for the 2011 holidays; 32% of shoppers aged 18-24 will shop online. Of those shopping online about half (48%) are going to look for the best price while about 69% say they will shop with merchants offering free shipping.

And don't forget about mobile shoppers. About 56% of shoppers who say they'll shop from a mobile device say they'll check prices while in-store and 38% report they will scan barcodes for product information.

Tags: 2011 holiday ecommerce, 2011 holiday spending, 2011 holiday trends, comScore, Deloitte, ecommerce

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