News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: What increased ecommerce spending means for 2011 holidays
The weather outside may not be exactly frightful - yet - but shoppers are already warming up their credit cards and looking for free shipping deals from their favorite online merchants for the upcoming holiday season. New data from comScore finds ecommerce has increased 13% Year over Year while a forecast from Deloitte suggests online may be the way more people shop this holiday season.
From comScore, US retail ecommerce spending surpassed $36 billion for Q3 2011, a 13% increase over 2010 numbers. This marks the eighth consecutive quarter that online shopping has shown an increase in spending. Not all ecommerce shoppers are looking for good deals on tees and jeans, though.
The biggest gaining categories were Digital Content & Subscriptions, Event Tickets, Jewelry and Consumer Electronics categories, each showing at least 15% growth.
"As we approach the critical holiday shopping season, we are optimistic about the continued health of the e-commerce sector despite other factors - including stubbornly high unemployment and volatile financial markets - currently weighing on the economy," said comScore chairman Gian Fulgoni. "More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet's fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending."
Much of the increase in spending is attributed to a growing number of online shoppers.
Meanwhile, for the holidays, Deloitte is predicting that online shopping will have a bigger impact than normal as shoppers look for better deals. Their research indicates that about one-third of shoppers 45 or older will shop online for the 2011 holidays; 32% of shoppers aged 18-24 will shop online. Of those shopping online about half (48%) are going to look for the best price while about 69% say they will shop with merchants offering free shipping.
And don't forget about mobile shoppers. About 56% of shoppers who say they'll shop from a mobile device say they'll check prices while in-store and 38% report they will scan barcodes for product information.
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
- Reports: Mobile economy flourishing
- Top 3 trends to push marketers ahead in 2015
- Consumers want marketing email based on previous purchases
- Kenshoo highlights rise in Facebook ad spend
- Study: Americans don't understand their health plan
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...