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Report: US e-comm spend pushes past $36b for Q3
Men may not be the shopping buffoons some make them out to be. According to a new report men are actually more social when it comes to online shopping than their female counterparts. And, with nearly $40 billion up for grabs from retail ecommerce, it could help brands to be more social as well.
According to data from Performics, men are actually more social than women when it comes to shopping. Men, finds the report, engage in five of the six 'social shopping' activities pre-purchase. Those activities include researching products, reading reviews, comparing prices, looking for product availability and getting store information via social networks. Women, however, beat men when it comes to bargain hunting.
"[Given] recent reports of 'digital dads' and increases in shared shopping activities across genders, this new data is intriguing. We've layered social network behavior with shopping patterns and the results are helpful for marketers trying to predict how social shopping figures into upcoming holiday campaigns. Many may not have considered specifically targeting men in social ads," said Dana Todd, SVP, marketing and business development for Performics. "Many people have integrated social media in all phases of the shopping process, particularly because Facebook is how they connect with friends on mobile devices and at home. We all do it--asking friends, family or colleagues to weigh in on a purchase, or posting a great find. But it's not all about social activity; shopping and deal sites are certainly holding their own and offer an excellent opportunity for marketers to participate with customers."
The report finds women more adept at searching for deals, coupons or special offers.
Meanwhile, new data from comScore shows that US shoppers spend more than $36 billion online in Q3 2011, a 13% increase Year over Year (YoY). This is the seventh quarter in a row when ecommerce spending has increased by at least 9%.
"The third quarter of 2011 saw a continuation of the year's strength in U.S. retail e-commerce spending, even in the face of renewed economic headwinds and uncertainty facing the U.S. consumer," said comScore chairman Gian Fulgoni.
comScore reports that nearly half (40%) of Q3 conversions included free shipping, down from 49% in Q4 2010.
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