News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Black Friday hot, Cyber Monday not?
The total online spend for Cyber Monday is out - and it's big. Billion dollar big, which many expected thanks to the strong ecommerce showing on Black Friday. But, whatever the spending total for online shoppers, one company finds Cyber Monday's days may be numbered.
Still, people shopped on both days. The top items shopped for Cyber Monday, according to eXelate, were Car/GPS (260% increase), Televisions (224% increase), Laptops (224% increase) and Movies (239% increase). The search for and purchase of eReaders increased 423%. comScore reports the Cyber Monday online spend hit $1.25 billion, making it the hottest online shopping day ever; Cyber Monday is now the second shopping day to top $1 billion in online spending. To date, the 2011 holidays have pulled in $15 billion for online merchants.
Data from eXelate notes that, throughout 2011, ecommerce has been stronger on Mondays than of Fridays, so it stands to reason that Cyber Monday would show as stronger than Black Friday. In fact, their data shows a 17% increase from Black Friday to Cyber Monday. But, taken in comparison to the rest of the year, the increases in online sales on Black Friday are more significant find their experts.
Meanwhile, from both shopping days, a warning. Compuware Gomez reports a 10% dip in customer satisfaction ratings (compared to October baselines) for the to 50 US retailer websites over the Thanksgiving weekend; much of that is likely from heavy traffic which slowed website performance.
Why is this an issue? Research from Forrester finds shoppers will click away from a website if they have to wait more than 3 seconds for a page to load, so it is important for sites to function well - especially during high shopping days. And there will likely be many more before the 2011 holidays have past.
- Google adds business foot-traffic data to search
- 15% of Americans do not use the Internet
- By 2020, wearables will account for one-fifth of mobile transactions
- Brands: How to use programmatic TV buys to your advantage
- Top 3 tips that will help you use location more accurately
- Expert: How brands can ensure both worker mobility and business security
- Number of Mobile Addicts up 59% YoY
- Massive mobile ad fraud uncovered
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...